Coca-Cola, Nestlé and Danone commit to change recycling claims on plastic bottles

After a dialogue with the Commission and the Consumer Protection Cooperation network, the three companies "have committed to change recycling claims advertised on their plastic bottles". Claims such as "I am a bottle made from 100% recycled plastic" will become "This bottle is 100% recycled. Excluding cap and label", and "Recycle me again" will become "Recycle me". National consumer authorities will monitor implementation and "may proceed with enforcement measures" if the companies do not comply.