Privacy
The short version: we keep your email address so we can send you The True Brief. We don't sell it, and we don't use it for anything else.
What we collect
- Your email address, when you sign up.
- Where you signed up from: which form you used (for example, the founding waitlist) and the link you came from (a short code such as
?ref=x), if any. - Basic email activity, recorded by our email provider: when you subscribed and confirmed, and whether an email was opened or a link was clicked.
- Technical details our email provider records at signup, such as your IP address and approximate location.
We don't ask for your name, and we don't collect payment details.
This website
- The site uses Vercel Web Analytics to count page visits. It doesn't use cookies, and it doesn't identify you personally.
- When you arrive through a link with a
?ref=code, your browser keeps that code for the current visit (session storage, not a cookie) so it can be added to your signup. It's cleared when you close the tab. - The site doesn't set any cookies, and it has no advertising or tracking from third parties.
Why we use it
- To send you the brief and the emails needed to run it: the confirmation email and, if you joined the founding waitlist, a note before anything is ever charged.
- To understand, in total, which links bring readers and whether the brief is being read, so we can improve it.
Who handles it for us
- Kit, our email provider, stores the list and sends the emails.
- Vercel hosts this website and provides the visit counts.
These companies process data for us under their own privacy and security terms. Data may be processed outside your country, including in the United States. We don't sell your data or share it with anyone else.
How long we keep it
Until you unsubscribe. After you unsubscribe, we won't email you again. If you'd like your record removed completely, just ask (see below).
Your rights
You can ask to see the data we hold about you, correct it, delete it, or object to how we use it. If you're unhappy with our answer, you can also complain to your local data protection authority.
- Unsubscribe: every email has an unsubscribe link in its footer. One click and you're off the list.
- Access or deletion: email brief@thetruebrief.com from the address you subscribed with. We'll reply within 30 days.
Contact
Questions about privacy: brief@thetruebrief.com.
Last updated: 25 October 2026